Guy Wolstenholme is Co-Founder of Moving Brands and Gobi design studio. He is also an experienced 3D animator. Moving World talks to Guy about his latest side project, an augmented reality game called ‘Table Racer’. — Hi Guy! How did Table Racer start? I’ve been having thoughts about games and children’s stories since my kids were born. At the same time, I’ve been tinkering with Unity and virtual reality. I’ve always loved cars and the addictive cartoon physics of Mario Kart so a racing game seemed like a good idea. …

Zach Lieberman, artist and creative coder, speaks to Moving World about the process and motivation behind his daily experiments in AR. — Hi Zach. One of the coolest things about following you on social media is seeing you iterate on an idea. What’s your process, and how do you keep the momentum up? I work both on paper and in code. Sometimes, I know what I want to see and the code sketches are a way of getting there. Other times, I just experiment, trying to see how I can change something to make it new. I am usually multi-tasking, and often the…

2017 brought the tantalising possibilities of augmented reality onto mainstream devices. Makers are getting to grips with the raw ingredients of new realities, and businesses are slowly realising the potential of the new medium. Moving World’s Jed Carter asks, when AR connects physical and virtual worlds, what can we build in this exciting ‘in-between’? — For the AR-curious, #ARKit and #ARCore were the hashtags to follow last year. Development platforms from Apple and Google finally gave creators a solid foundation on which to build complex AR experiences: new sensors gave devices a way to understand where and how they are oriented in the world; better…

2017 was quite a year. From the powerful social momentum of the #metoo movement, the creative explosion of new AR platforms, and the revolutionary potential of the blockchain, the last year seeded a flurry of ideas that continue to build. In this series, we’ll capture what moved the world in…

Your brand is a promise made or unmade by your own people No matter how well-designed their stores or well-crafted their adverts, if people at Nike stop wanting to unleash everyone’s inner athlete, the swoosh loses its power. What happens if Apple stops wanting to dent the universe? Why fly Virgin if the fun is gone? The culture your people live every…

We look back at 2016 to capture the year’s biggest stories and ask the question, what do the next 12 months have in store? Lessons in machine learning Artificial intelligence is no longer science fiction. It’s influencing more of our lives than ever — and the decisions we make in the next 15 years…

A (magical) lamp that tracks subway statuses A while back, our Research and Development team ordered a SAMLabs kit. When it arrived, they decided to test it out by building a classic IoT project: a lamp that tracks subway status (specifically the 6 lines closest to the #MBNY studio in SoHo). Turns out this was not the…

For London Technology Week, we counted down the top five Moving Brands tech breakthroughs we’re most proud of. 5. Predicting (and enabling) the fashion personalisation trend back in 2008 with Weare. Read more here.

Moving Brands was recently asked to speak at the Internet Age Media festival in Barcelona. Taking to the stage was Colin Burns, BBC’s Chief Design Officer of Design & Engineering and Darren Bowles, Moving Brands’ Executive Creative Director. We wanted to share the values that built a strong foundation for…